“Market research firm Euromonitor reported that from 2004 to 2018 the sports nutrition category grew 190% globally, and is expected to exceed $23 billion by 2023,” said Orri Björnsson, CEO of Algalif. “Natural astaxanthin has many beneficial applications in sports nutrition, and Astalif is an important ingredient

consideration for manufacturers aiming to leverage the explosive growth of this market.”

Exercise can lead to an excess of free radicals, ultimately causing oxidative damage. Together with the production of lactic acid, oxidative stress can contribute to reduced capacity, fatigue and depletion of muscle energy stores during strenuous or prolonged muscle work. Astalif astaxanthin is a pure and potent ingredient with proven benefits that make it ideal for specific applications in sports nutrition, including:

• Provides Support for Cardiovascular Health
• Improves Muscle Endurance and Strength
• Neutralizes Exercise-Induced Free Radicals
• Protects Activity of Antioxidant Enzymes
• Reduces Muscle Fatigue
• Inhibits the Formation of Lactic Acid

Algalif has developed an informative whitepaper with detailed information and scientific studies supporting the benefits of Astalif for use in sports nutrition products. The whitepaper will be available at the Algalif stand K18 at Vitafoods Asia.

Leveraging the environment and assets of its Icelandic location, Algalif makes responsible use of its natural resources including pure, naturally filtered water and renewable energy to process pure, premium quality astaxanthin. Algalif also recently announced an expansion of its manufacturing capabilities with the addition of a spray dryer, enabling the company to increase downstream capacity and facilitate the development of new algae ingredients and novel product formats. Additionally, the process improvements help to ensure the quality, stability and efficacy of Astalif astaxanthin over time.

Algalif experts will be available at stand K18 at Vitafoods Asia to provide more information on its capabilities and step through specific ingredient formats and solutions for your unique product development and formulation requirements.

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Algae Biomass Summit is the go-to conference for algae-based product developers and the scientific community looking to further unlock the potential of algae. Tryggvi Stefansson, science manager at Algalif will take part in Biomass Quality: Ensuring Success in Meeting Quality Standards on September 19th from 8:30 to 10:30am.

The session will bring together experts both working on the front lines of producing, marketing and selling biomass and those supporting the commercialization of algae with biomass characterization assessment. It will provide a lively forum offering advice, best practices and case studies for delivering algae-based food and nutritional products that meet even the strictest quality and regulatory guidelines.

“Commercial algae cultivation, as with any type of production-level cell cultivation, is faced with ever-present risks of contamination,” said Stefansson. “In this session we will present potential risks, highlight important contamination control checkpoints and discuss ways to minimize or avoid common risks throughout the production process – from the input of raw ingredients to the handling of finished consumer products.”

For more information, or to register for the Algae Biomass Summit, please visit:
www.algaebiomasssummit.org.

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The upgrades to its facilities and installation of new spray-drying equipment immediately enable Algalif to supply premium whole-algae biomass ingredients. The process improvements also help ensure that the quality, stability and efficacy of the astaxanthin is well maintained over time.

Through its facility expansion, Algalif continues to position itself as a leader in algae innovation and research. The company also recently received grants from The Icelandic Centre for Research’s Technology Development Fund and the European Union’s SME Instrument program to help further its ongoing, advanced research on leading-edge algae forms, production methods and applications.

“These investments and expanded manufacturing capabilities reflect Algalif’s ongoing commitment to quality development and process improvement, and its innovation in delivering a wide range of quality algae ingredients,” said Orri Björnsson, CEO of Algalif.

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Algalif is built on a solid foundation of quality, purity and sustainability. It makes use of pure Icelandic water and renewable energy to produce its premium Astalif astaxanthin. Algalif will exhibit its ingredients in booth #5151, along with its distribution partner AIC.

Simon Seward, SVP of sales and marketing, and Tryggvi Stefánsson, Ph.D., science manager for Algalif will participate in a discussion on Driving Branded Ingredient Innovation moderated by Jeff Hilton, CMO and co-founder of BrandHive. The presentation is to take place on the Central Stage on Thursday, November 8th at 2:30pm, and will highlight industry best practices for meeting demands for transparency, and finding quality ingredients that are sustainably sourced and cleanly produced.

Astalíf astaxanthin is a powerful natural antioxidant sourced from Haematococcus pluvialis with multiple health benefits and a solid scientific foundation. Astalíf is available in 5% and 10% astaxanthin oleoresin with a high concentration of pure astaxanthin. Astalif is particularly suited for applications in healthy aging and sports nutrition, providing support for cognitive health, eye health, muscle recovery, heart health and skin health.

Algalif will also demonstrate its new line of premium natural astaxanthin soft gelatin capsules, branded IceCaps, which are supplied in bulk for private label use. Made with Algalif’s premium Astalif Astaxanthin oleoresin, IceCaps are available as 4 or 12 mg. soft gels.

SupplySide West attendees are invited to visit booth #5151 to discuss specific formulation needs with Algalif scientists and experts.

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Algalif®, Icelandic producer of pure, high-grade, natural astaxanthin products from microalgae, received top honors in the NutraIngredients-Asia Awards, with Astalif astaxanthin selected as the best

“Algalif is honored to receive top recognition as the best ingredient for healthy aging, particularly in the Asian market where we are seeing tremendous growth and interest in our astaxanthin products,” said Simon Seward, Sr. VP of Sales and Marketing at Algalif. “This prestigious award emphasizes our ongoing commitment to quality and demonstrates that Astalif is a superior healthy aging ingredient, providing support for numerous age-related health concerns, including heart, brain, eye and skin health.”

The NutraIngredients-Asia Awards judges evaluated ingredients based on demonstration of customer demand, solid scientific evidence, range of applications, commercial success, and innovation. Winners were announced at a special awards ceremony held Sept. 10th in Singapore.

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In stand #L17 at the expo, Algalif will demonstrate the following products:

• Astalíf Astaxanthin – oleoresin ingredients for use in dietary supplements
• IceCaps – premium astaxanthin soft gelatin capsules supplied in bulk for private label applications
• Icelandic Harvest 4 mg Astaxanthin – supplied in bulk to retailers

Icelandic Harvest will be showcased in the New Products Zone where attendees are invited to discover the latest innovations and biggest market successes in the nutraceutical industry. Samples of Icelandic Harvest will also be made available at the Algalif stand #L17.

Astalíf Astaxanthin has been named a finalist in the NutraIngredients-Asia Awards in the category of Healthy Ageing Ingredient of the Year. Award winners will be announced in Singapore on September 10th, the day before the Vitafoods Asia expo opens. NutraIngredients-Asia will display Icelandic Harvest in stand #D15 as a finished product that incorporates the award-winning Astalíf ingredient.

Haraldur Gardarsson, quality control manager at Algalif, will also present Addressing Age-Related Challenges Through Astaxanthin Supplementation in the Life Stages Theatre at 11:35 am on Wednesday, September 12th. The informative session will address how aging affects the body’s antioxidant defense system, what makes astaxanthin a superior antioxidant, and how it helps promote better health and well-being throughout life.

Please visit Algalif at stand #L17 at Vitafoods Asia, or go to www.algalif.com for more information.

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Award winners will be announced in Singapore on September 10th, the day before the opening of the Vitafoods Asia expo and event. The awards ceremony will be held on Monday, September 10^th from 6:30 – 8:30 pm at the Marina Bay Sands, Singapore – Saraca Ballroom, L3. RSVP is required for attendance. For more information or reservations for the event, please contact nutraingredientsasia-awards@wrbm.com.

Algalif will also showcase its portfolio of astaxanthin ingredients along with its premiere branded bulk and retail products at Vitafoods Asia held at the Sands Expo & Convention Centre at Marina Bay Sands, Singapore September 11th and 12th. Emphasizing its growth in the Asia-Pacific region, and in response to retail trade demand, Algalif will focus on the launch of its IceCaps astaxanthin soft gelatin capsules, and Icelandic Harvest brand of finished astaxanthin products.

Formulated with Astalif Astaxanthin, Icelandic Harvest will be showcased in the NutraIngredients stand, #D15 at Vitafoods Asia representing a finished product application incorporating the award-winning, potent ingredient.

For more information, visit Algalif at Vitafoods Asia (stand #L17).

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Algalif is launching its range of premium natural astaxanthin soft gelatin capsules, branded IceCaps, that are supplied in bulk for private label applications. Made with Algalif’s premium Astalíf Astaxanthin oleoresin, the soft gels are available in different astaxanthin potencies, including 4, 8 and 12 mg.

The company is also introducing its new Icelandic Harvest brand for the retail market featuring Algalif’s Icelandic astaxanthin in a series of dietary supplement products.

For more information, visit Algalif at the upcoming Asia-Pacific events:

• 3rd Nutraceutical and Functional Food Asia Pacific Summit & Exhibition 2018, June 6-8, Singapore – Booth #A2
• Healthplex & Nutraceutical China 2018, June 20-22, Shanghai – Booth #E7D07 (exhibiting along with Connell Brothers)
• Vitafoods Asia 2018, September 11-12, Singapore – Booth #L17

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IceCaps

Astalif Astaxanthin oleoresin

At Vitafoods, Algalif will also debut its first branded astaxanthin formulation, Icelandic Harvest 4 mg Astaxanthin + Vitamin E, which combines everything that is great about Iceland into an easy to take dietary supplement. Icelandic Harvest 4 mg Astaxanthin + Vitamin E is supplied in bulk for online and physical retailers interested in adding a little Icelandic magic to their customers’ daily diet. Icelandic Harvest 4 mg Astaxanthin + Vitamin E will be in display at the Vitafoods New Product Zone.

In addition, Tryggvi Stefánsson, PhD., Science Manager at Algalif, will present an educational session on Water Quality, Heavy Metal Controls & Nutraceuticals along with Michel Horn, chairman of EHPM on May 17^th at 12:10 on the Vitafoods Centre Stage.  Attendees will gain guidelines for ensuring quality and purity in nutraceutical products.

For more information, visit Algalif at Vitafoods (stand #E54).

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