We are proud to have been selected as one of two finalists for Marketing Initiative of the Year, recognised for our Astalíf™ Brand Transformation Initiative.
The NutraIngredients Awards are among the most prestigious and respected awards in the global nutraceutical industry, and it is an honour to be recognised among the finalists.
Over the past two years, we have worked to strengthen and reposition Algalíf and Astalíf™, our premium B2B astaxanthin ingredient, around five pillars: Quality, Reliability, Sustainability, Science, and Innovation.
As a certified carbon neutral company based in Iceland, we are committed to producing sustainable, natural astaxanthin using renewable energy and responsible production practices. This commitment has become an integral part of our brand transformation and the value we deliver to customers worldwide.
The initiative has included a new brand identity and website, enhanced digital and scientific communication, customer and co-branding support, participation in major industry events, and new product launches. While the initiative has been driven by our Marketing team, the story we tell is only possible because of the work being done throughout Algalíf. Our achievements in quality, science, innovation, reliable production, and sustainability are what make the Astalíf™ story worth telling.
Made in Iceland, Astalíf™ combines nature, science, and sustainable production to meet the growing demand for high-quality natural astaxanthin.
The winner will be announced at Vitafoods Asia in Bangkok on September 2nd.
Read the official NutraIngredients announcement here:
